Here’s the real deal when it comes to your Instagram grid: probably 99% of Instagram impressions come from the feed. “Ok so people get really obsessed with the grid, they get really addicted to the fact that their grid is perfect.

Eva Chen, the director of fashion partnerships at Instagram spoke about this at the Vogue 2018 Summit: This is why your post should be just as strong as your overall look and aesthetic. More likely, they will see your post pop up as they scroll down their Instagram feed. Just because a user follows you, it doesn’t necessarily mean they are regularly checking your profile. You don’t want to waste an opportunity to wow your user with individual content that is not very engaging if they have to look at your grid to see the full picture. For example, if you are focusing on creating collages or a theme where the next image has to follow a certain pattern, this might mean that each individual post is not bringing much value to the user. After all, if your grid is all over the place, doesn’t look consistent or convey what you’re about – how can you expect users to take uses a collage-like grid to create visual uses pink quote tiles for a checkerboard effectīy focusing too much on the aesthetics of your grid, the quality of your individual content could potentially drop. You may have heard talk that a strong grid is a way to win a follower.

There is no shortage of creative ways to play with Instagram grids from collages, a checkerboard effect, row by row layouts, rainbow feeds and more.Īs a brand or an influencer, your Instagram grid is your first chance to make an impression and communicate your brand aesthetic to potential followers. You may have noticed brands and influencers using a structured layout for their Instagram grids.

Instagram big picture grid